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GameWisp Blog

PAX South: 5 Things We're Excited For

Posted by Greg Rozen

Jan 21, 2015 7:30:00 AM

It’s getting dangerously close, campers! PAX South is only a few short days away, and we couldn’t be more excited. GameWisp will be hosting a booth of our very own, and we’re pumped to show off the awesome new tools we’ve been working on. We’re also raffling off three, count’m, three brand new Snowball iCE mics from Blue Microphones and a handful of Steam cards, in addition to the sweet, sweet swag we’ll be handing out to guests, so if you’re going to be in the great city of San Antonio this weekend for the festivities, be sure to stop by and say hello! 

Of course, there’s a lot more to PAX than the opportunity to finally bring our site to the masses; it should be a weekend packed to the brim with amazing gaming experiences, first looks, previews and demos, panels and shows. It’s going to be a three-day video game party! Here’s just a handful of things we’re looking forward to about this amazing expo.

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Topics: Opinion

Our Games, Our Rules: Microsoft Changes Policies

Posted by Greg Rozen

Jan 14, 2015 7:30:00 AM

Microsoft made big news this week, not because of a new product or game, but due to the announcement of their new, more robust set of guidelines in regards to what can and cannot be done with their products, primarily in regards to video content on the internet. The move doesn’t come as much of a surprise, as the exponential increase in gaming content and the corresponding growth of the medium’s influence on sales and marketing has made Let’s Play and related trends impossible to ignore, but some of the language used to explain these new guidelines is being met with skepticism, and even alarm, by the gaming community.

We know that people like you – gamers, fans, individuals, and enthusiasts – love our games,” state the new rules, “and sometimes want to use things like gameplay footage, screenshots, music, and other elements of our games (‘Game Content’) to make things like machinima, videos, and other cool things (your ‘Item(s)’). We’d like to make that easier to do for fans of our games. So long as you can respect these rules, you can use our Game Content to make your Items.”

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Topics: Opinion

Exodus Continued: Greg Miller and Co. Leave IGN for YouTube

Posted by Greg Rozen

Jan 7, 2015 7:30:00 AM

There's a war on. It's a war for the soul of the gaming criticism and commentary community, and it's being fought amongst the digital expanses of the internet, as the rise of YouTube and the digital celebrity strikes blow after blow against traditional content and the big businesses behind it. Consumers are changing, and the marketplace is changing with them, leaving a blood soaked battlefield rife with the corpses of old media companies and magazines...

...Oh, okay, it's not the biblical apocalypse I'm making it out to be, but change continues to be an ever-present part of the landscape as the gaming space transitions from the old ways of corporate gatekeepers and reviewers to a new place, one built around YouTube, Twitch, and independent personalities with organic followings. It was only a few months ago that Jim Sterling left his position at The Escapist, opting instead to go directly to his fan-base with unfiltered content, an almost immediately successful experiment that has removed any sort of business-oriented oversight of his work while still allowing him to make a pretty penny.

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Topics: Opinion

2014: Year of the YouTuber

Posted by Greg Rozen

Dec 31, 2014 7:30:00 AM

Well, it's the end of the year, and it's time to get wistful. Nostalgic, even. It's been a big year for us, here, at GameWisp. We were lucky enough to be accepted into and matriculated through the vaunted "TechStars" incubator, which shook us all to our core and really pushed us to the next level as a business, something we hope you see more and more in the coming months as exciting things start to see release. 

But, as big of a year as we've had, it pales in comparison to the titanic growth gaming video content has seen in the last twelve months. The biggest channels, personalities, and networks have been selling off to billion-dollar businesses left and right, starting with the big one, Makers Studios selling to Disney last March, and then seemingly half the industry followed. Fullscreen. Style Haul. RoosterTeeth. The writing's on the wall. 

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Topics: Opinion

Let's Talk Cosmetics: Old Ways Might Not Fly for Internet Stars

Posted by Greg Rozen

Dec 24, 2014 7:30:00 PM

I like to focus on the gaming video space here, for the most part. A recent report from Tubular Labs found that a whopping 15% of the content on YouTube is focused on video games, a number of channels and personalities large enough to warrant attention all on its own, within the greater context of web video in general. They're intimately related, though, of course, the former and the latter, and there's always something to learn from paying attention to even the most seemingly unrelated kinds of content out there.

So, today, let's talk about make-up.

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Topics: Opinion

The Minecraft Movie: A Fork in the Road

Posted by Greg Rozen

Dec 17, 2014 7:30:00 AM

When Microsoft purchased Mojang earlier this year for the ungodly sum of approximately 2.5 billion dollars, everyone familiar with the latter and the wildly successful game they've created, Minecraft, knew that the acquisition was about more than just a game. With it's foundational role in pop culture, and its ubiquity across the many disparate landscapes of the internet, Minecraft is a cash factory, and it's not even working at full capacity. Go to a toy store, and you'll find Minecraft themed lego sets, action figures, and costumes. Go to a book store, and in the kids section you're bound to find an entire shelf of guides, bestiaries, sticker books, and any number of other publications sporting the Minecraft logo. The game is as merchandisable and marketable as any intellectual property out there, with its popularity at an all time high.

So, even back then, we knew, it was only a matter of time before attention turned in a very specific direction: movie theaters.

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Topics: Opinion

Angry Joe Vs. Capcom: The Internet Distilled

Posted by Greg Rozen

Dec 10, 2014 7:30:00 AM

 

The world of gaming video is one of myriad competing business interests. You’ve got your big money publishers, your developers, big and small, your brand managers and advertisers, all coexisting in a space dominated by individuals, strong personalities with a sense of independence, relying on their own autonomy to deliver the content that’s made them noteworthy in the first place. When you take a broad look, it makes sense that conflict and controversy would be a normal, seemingly constant part of the ecosystem.

This last week, Capcom announced that the Playstation 4 would be the only console seeing a release of the next entry in their long-running and historic Street Fighter franchise. Whether this is a good decision on their part is debatable. Exclusivity has been a bit of a hot button for a while now, as each manufacturer looks to win gamers over to their platform by locking up a favorite franchises. If you wanted to play the Tomb Raider reboot upon release, for example, you had to buy an XBox One. Microsoft hoped the franchise was such a draw that it’d force gamers into adopting their system.

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Topics: Opinion

Oreos and Brand Deals and YouTubers (Oh My)

Posted by Greg Rozen

Dec 3, 2014 7:30:00 AM

There was an interesting bit of news last week across the pond, as YouTubers had a series of videos pulled by the Advertising Standards Authority. The content in question? Oreo lick races.

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Topics: Opinion

Why Are So Many AAA Games Broken?

Posted by Greg Rozen

Nov 26, 2014 7:00:00 AM

Even though I've always loved games, I wasn't really a part of the multiplayer boom brought about by the likes of MMO's, or Halo and its endless string of competitors. I grew up loving games for their stories and characters, and never had a problem with that being a solitary experience, like any other narrative form.

Recent innovations, though, have brought me around, I think. You look at something like Journey, where you can endeavor to reach the peak of the distant mountain with a real live person as a silent companion, and you see proof that the insertion of another person doesn't have to ruin immersion, or add a social level to gameplay that, at least to me, can feel like an added burden. It's the ubiquity of the internet, and the ease with which additional systems can be built for games because of that connectivity. It demands that almost all games be created with the power of the internet in mind, even those with just a single player, using those capabilities to create new and unique experiences. And yet, if the last few weeks or so have taught us anything, it's that this ubiquity comes with a price.

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Topics: Opinion

GameWisp Dev Update: The Nearly-Theres

Posted by Eli

Nov 25, 2014 12:29:00 PM

It was a week of ''nearly-theres'' for the GameWisp development team. We're currently juggling much of the core GameWisp functionality simultaneously. While tons of progress has been made on videos and series, each major component still needs a little more time in the oven.

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Topics: development

    

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GameWisp is a platform for gaming video creators and fans to interact around great content.  In this blog, we will be updating you on the progress of the GameWisp platform, as well as bringing you great content about gaming video and the creators who make it. 

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