This weekend, Playlist Live is taking over Orlando. Since 2008, the annual convention has brought social media stars, mostly YouTube content creators but also, now, people who’ve made names for themselves through Twitter and Vine or elsewhere, directly to their fans, hosting panels, live performances, and meet-ups. The thing is, this year’s event sold out so quickly that a lot of the audience was left out, precipitating the addition of the Playlist Live Virtual Experience, the company’s fancy name for a live-stream.
They’re forced to do this because this audience, fans who not only want to watch their favorite vloggers, YouTubers, and Viners, but want to pay good money to see them live, in person, is very, very real, even though most of these personalities wouldn’t fit neatly into the box of “live performer.” These, for the most part, aren’t musicians or stand-up comedians. They don’t already have a stage show put together, ready to take on the road. They’re brand mostly consists of them simply talking, or produced pieces, but their fans don’t care. They just want to see them, live, in the flesh, and are satisfied no matter how it looks or plays out.
If nothing else, our time at PAX South proved that this applies just equally to producers of gaming content. Maybe more so.