When Microsoft purchased Mojang earlier this year for the ungodly sum of approximately 2.5 billion dollars, everyone familiar with the latter and the wildly successful game they've created, Minecraft, knew that the acquisition was about more than just a game. With it's foundational role in pop culture, and its ubiquity across the many disparate landscapes of the internet, Minecraft is a cash factory, and it's not even working at full capacity. Go to a toy store, and you'll find Minecraft themed lego sets, action figures, and costumes. Go to a book store, and in the kids section you're bound to find an entire shelf of guides, bestiaries, sticker books, and any number of other publications sporting the Minecraft logo. The game is as merchandisable and marketable as any intellectual property out there, with its popularity at an all time high.
So, even back then, we knew, it was only a matter of time before attention turned in a very specific direction: movie theaters.