Do You Know Your TwitchCon Strategy?
Every creator hitting Long Beach next month should have a plan for the show floor…
We’re only four weeks away from the extravaganza that is TwitchCon, and it’s shaping up to be one of, if not the, largest live event in the history of streaming. The GameWisp crew has had their eye on that fateful October weekend for months, now, as we’ve been building the already announced GameWisp Commissions marketplace, and a couple other big surprises to show off from the show floor. Seriously, we’re border-line freaking out, we’re so excited to pull back the curtain and show you what we’ve been working on.
But it’s not about us. It’s about you: the streamers! And there’s going to be so much for you to do when you get to TwitchCon, it might get a little overwhelming. From competitions, to meet and greets, to panels, to workshops; there’s a lot to take in, everything an opportunity to grow as a creator, to meet and talk to other streamers, to learn. And that’s before you even get to the jungle that is the show floor.
The conference hall of every convention is packed with networking opportunities for every content creator, and this might be the grand daddy of them all. So, get your business cards ready, and be sure to have your eyes open for these four groups as you meander from row to row. It’s TwitchCon, baby!
Games are the lifeblood of any gaming content-creator. You need things to play, and the best choice is always something on the rise, something that isn’t all over the internet already. Walk the floor and be sure to talk to every game developer you see. This will help you develop a pipeline for access to early betas, pre-release review copies, game keys for giveaways, and countless other opportunities for whom developers are constantly needing content creators.
Many brands, including computer hardware manufacturers, peripheral retailers, clothing companies, food and drink brands, and others, will have a booth somewhere on the TwitchCon floor, and most are looking for content creators to work with. Engaging with them in person gives you a real human contact at each company, an invaluable resource for finding brand deals. Talk to everyone, tell your story, and ask questions. Potential partners are everywhere.
Apps and Extension developers are common convention attendees, making for an ideal place to stay appraised of the latest developments in the space. You can also meet the creators and teams, giving you contacts for things like early access and improved support. TwitchCon, in particular, is a great place to engage with developers working on new or upcoming tools built just for streamers, both in their booths and at panels, so keep your eyes open, and make sure you meet the developers behind the tools that stand out.
The platform you use to deliver your actual content is likely to have a presence at most major conventions. TwitchCon will obviously be heavily slanted towards the purple powerhouse, but for everyone who uses it to stream, that means there’s no better time to meet the people behind the scenes, and to establish contacts for when you need support, in addition to gaining insights on things like the partnership and affiliate programs. It’s a good idea to know as many people at the company you’re dependent upon as possible.
We can’t wait to see you all on the show floor in four weeks! In the meantime, be sure to follow us on Twitter, and keep your eyes on this space for all the latest updates, news, and announcements from us at GameWisp!