#GivingTuesday is a Must for Streamers
We’re partnering with Save the Children for #GamingTuesday. Who will you support?
The relationship between streaming, or gaming content on the internet in general, and charity is long and storied. As the worlds of Twitch and YouTube have grown and expanded over the last decade or so, so too have fundraising events, charitable streams and marathons, and a ubiquitous culture of giving alongside them. Quantifying the amount of money content creators and their audiences raise for causes every year would be impossible, but it’s safe to say that it’s well into the millions, for dozens, if not hundreds of causes.
And now we’re coming up on a big one.
Every year, we all marvel over sensationalist footage of crowds stampeding into malls and department stores to snag Black Friday deals. The response from online retailers has been to indulge in their own shopping extravaganza, Cyber Monday.
And, look. Everybody loves a deal, and the opportunity to find cheap gifts always seems to usher in the real opening of the holiday season. Still, all of that buying and stuff can start to feel a little indulgent. The holidays are also the season for giving, and there’s no better way to get that off on the right start than #GivingTuesday.
Always taking place the Tuesday after Thanksgiving, what this holiday of activism means for you and your stream is entirely up to you. It’s less a particular fundraiser and more of a banner for everyone to gather under and make the day special. And, in the gaming community, it has become very special indeed.
To content creators, viewers, and gamers everywhere, it’s not just Giving Tuesday; it’s #GamingTuesday.
This year, we’re taking part as a proud sponsor of Save the Children and their Gaming Tuesday campaign, and you can be a part of it too! Head on over to their campaign page and register now, then tell your community to join you on the big day! You and your viewers can spend the holiday supporting Save the Children’s mission to help kids in 120 countries around the world, and you can have a blast doing it.
Have another cause or organization you’d like to support? Awesome! It’s not about giving to anyone in particular, it’s about participating in the day, raising money for a good cause, and bringing your community together around a common goal.
We’ve spoken before about how important it is for any creator to actively engage in charitable events and fundraising. It’s not just about doing good, though of course that’s important. There are few better opportunities in the world of streaming to grow your audience, to keep them actively engaged, and to develop a strong group identity among your community. It might seem crass to consider, but it’s true; charity streams are high-quality streams, active, long, and fun.
#GamingTuesday is, thus, not just an opportunity to raise money for a good cause. It’s also a day where people will be watching. Viewers will be participating, looking to get together with the rest of the gaming community in taking part in the event. These are valuable moments for any creator, and those looking to grow must take advantage. And, hey, if you can raise funds for people and organizations who need it at the same time, all the better, right?