Not Enough Subs? Don’t Give Up!

So, you’ve got your sub button. Using Gamewisp, you’ve set up awesome tiers with cool rewards and gone directly to your fans, shouting from the mountain-tops of Twitter so that all in the land will hear… but you still don’t have the number of subscribers you’d hoped for. In the world of content creation, with the hours upon hours of work and focus, it’s easy to get discouraged when things don’t go as planned. It’s only natural to be disappointed, but don’t call it quits just yet! Even then, there are multiple reasons to keep that sub button going.

Growing your audience as a streamer is flippin’ hard. You knew it going in, and you know it doubly so now that you dived in. But, if you’ve done your homework, you also know that the most important thing you can do is remain consistent in the face of adversity. It’s a huge world of streamers and content creators out there, and there’s no telling what random game, day, or event might rocket you to the next level. That’s why every creator worth his/her salt will tell you to be consistent, to have a steely resolve, so that you can be there to catch the opportunities as they pop their heads out of the water. Subscribers work the same way.

You never know when your day will arrive. Your next stream could be the one, when some random confluence of events and your personality leads to a moment so shareable that you double your viewership, and if it turns out to be so, you’re going to want your sub button there for those newbies excited enough to hop on board. Not only that, but the sub button, and all that goes along with it, goes a long way towards demonstrating your commitment to professionalism and the nuts and bolts of the craft. It’s one of those little things that makes a stream stronger, subscribers or not. Really, doing it right, and having the patience to let those opportunities come to you at their own pace, these are the things that lead to success in streaming in general, not just through subscribers.

And, the thing is, if you don’t have many subscribers at the moment, that sub button isn’t adding much extra weight to your work-flow. The benefit of professionalism and the opportunity for growth wouldn’t be so compelling if GameWisp started to take up all of your time, but, really, once it’s set up, which is simple, the bulk of the work is done. It’s easy to take care of your handful of early subscribers without cutting into your precious time, but the added benefits, the potential for more subscribers, more viewers, more income, and a stronger community, that far outweighs the limited extra work. As far as cost-benefit analyses go, that one is simple: even with limited users, the sub button is worth the elbow grease.

Streaming is about perseverance. It’s about doing something you love, the right way, long enough for the opportunities to appear, and seizing them when they do. The same applies to GameWisp, Don’t give up. Your big day could be right around the corner.

Originally published at Jan 7, 2016.

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